Search Engine Optimization
If you want to outperform all competitors in your market, you need to dominate organic search on a regional or national level. Put simply, you need to dominate on Google. Whether you need a new website or you want to optimize an existing site with best SEO practices, Bunziez has you covered.
If your brand already has a website that you want to update and optimize with best SEO practices, start at lap 1. If you need help building a new optimized website, start at lap 2.
Lap 1 – Auditing & Establishing Baselines
When optimizing an existing website, our first course of action is to perform a series of audits that help us establish baselines and identify where improvements are needed.
On-Page SEO Audits
On-page SEO, also commonly referred to as “on-site SEO,” encompasses everything on the front end and back end of your website that can impact organic search performance.
User Experience Audit: Find and address points of friction in your site’s user experience.
Technical Audit: Identify technical issues restricting performance in search engines.
Schema Audit: Determine how to modify structured data for enhanced SERP features.
Off-Page SEO Audits
The term “off-page SEO” is generally used in the context of link building. Backlinks are crucial search engine ranking factors, but off-page SEO is more than just link building.
Google My Business Audit: Dissect your GMB profile to see if optimization is needed.
Backlink & Citation Audit: Find out where your backlinks and citations come from.
Brand Audit: See what internet users are finding when they look up your brand name.
Performance Tracking Audit
We inspect your data tracking tools to verify that they have been configured properly on each page of the website. These tools provide actionable insights for our SEO strategy.
Google Analytics: Verify proper configuration and inspect data for actionable insights.
Google Search Console: Check up on the site’s core vitals and obtain keyword insights.
Google Tag Manager: Ensure all necessary tags are implemented and running correctly.
Lap 2 – Competitive Research & Strategy Development
After we develop a strong technical foundation and user-friendly website experience, the next step is to analyze your competition and determine how to beat them.
Competitor Analysis & Industry Research
We examine the SEO performance of your competitors to see what works for them (and what doesn’t work). This provides us with a jumping off point for your SEO strategy.
Backlink Gap Analysis: Find out who is linking to your competitors’ sites, but not yours.
Keyword Gap Analysis: See which keyword your competitors rank for that you don’t.
General Keyword Research: Identify relevant industry terms with high search volume.
Content Recommendations
Based on the opportunities and insights uncovered from our audits and research, we will provide specific recommendations for optimizing your content for search engines.
Optimize Site Structure: Make it easy for users and search engines to navigate the site.
On-Page Recommendations: Map the distribution of target keywords to relevant pages.
Internal Linking Strategy: Include keyword-rich hyperlinks throughout the website.
Link Building Strategy
We use the insights gathered in your Backlink and Citation Audit and Keyword Gap Analysis to kick-start a dynamic strategy for obtaining high quality backlinks.
Manual Citation Building: Generate quality backlinks with optimized directory listings.
Link Building Outreach: Get backlinks from websites that publish relevant content.
Social Media Promotion: Link to your site’s content on social media for a ripple effect.
Lap 3 – Implementation, Tracking, and Adaptation
The final step of the SEO on-boarding process is to implement our strategy and recommendations. We’ll also set up trackable goals so you can gauge your ROI.
Generate Optimized Content & Start Link Building
Once we have your approval to implement the SEO strategy, we generate optimized content for the website and start acquiring quality backlinks.
Implement SEO Recommendations: Make technical fixes and draft optimized content.
Publish Optimized Content: Implement keyword-rich content onto the website.
Build a Strong Backlink Profile: Act on the link building opportunities we’ve identified.
Create Trackable Goals & Monitor Results
We track metrics like clicks, impressions, page views, keyword rankings, conversions, and more, and provide you with a simple dashboard for viewing this data.
Conversion Tracking: Configure events and goals in Google Tag Manager and Analytics.
Keyword & SERP Position Tracking: Monitor your website’s organic search rankings.
Heatmap Tracking: See which elements of your website users engage with the most.
Reevaluate Our Road Map & Determine Next Steps
This is the final phase of lap three of your SEO onboarding process — but our work doesn’t stop here! We routinely evaluate our strategy and results, and adapt as needed.
Monthly Performance Reviews: Meet with us every month to discuss results.
Quarterly Cornerstone Content Evaluations: Adjust optimized content as needed.
Bi-Yearly Overall Strategy Outlook: Two annual strategy reviews to ensure best results.
