Lap 1: Content Audit
To build the foundation of your content strategy, we audit all the content you’ve published and cross-reference with competitors to find opportunities for improvement.
Identify Missed Opportunities
Find missed content opportunities by analyzing content from other businesses in your industry, then determine what they missed on those topics.
Determine How to Improve
Develop the framework of a strategy for not only improving your own content, but also one-upping the content your competitors publish.
Lap 2: Topic Ideation
In the second lap of our content strategy, we’ll use the insights from lap one to narrow down a list of topics to target over a predetermined period of time, depending on your preferences.
Target Relevant Trends
Discover engaging content topics to cover based on emerging trends observed in search engine queries and social media discussions, among other data sources.
Make Your Site a Resource
While our primary goals are to generate traffic, engagement, and conversions with the content we create and manage for your brand, we strive to produce content that is worth reading.
Lap 3: Content Management
Once we’ve hammered out a list of topics and ideas to target in our strategy, it’s time to start producing content. We can create written, visual, and audio content for your website and social channels.
Copywriting
Our copywriters bring the experience, creativity, and technical knowledge needed to produce engaging content that generates traffic, leads, and conversions.
Cornerstone Content: Optimize your website’s core pages with engaging, keyword-rich content.
Articles & Blog Posts: Routinely update your blog with content covering topics from our strategy.
Email Newsletters: Foster brand loyalty and cross-sell happy customers with engaging newsletters.
Graphic Design
Our design team creates brand-tailored imagery for your website and social media platforms. From formal to fun, we can match any tone you are looking for.
Custom Images: Enhance imagery for use in website content and social media posts.
Infographics: Create educational infographics that solve common problems for your target audience.
Memes: That’s right, Memes — we can produce tasteful memes for your brand’s social media channels!
Videography
Aside from providing creative direction for videos used in ads and branded content, we also help with production arrangements and optimized publishing.
Creative Direction: We can write copy for use in videos and provide general creative direction as needed.
Production Setup: We’ll communicate with any third parties needed to obtain production essentials.
Optimized Publishing: Maximize the reach of your videos with keyword-rich titles and descriptions.
Audio
Creative Direction: Use creative ideas and compelling copy to grab attention with your audio ads.
Production Setup: We can help you source any equipment or services needed for production.
Optimized Publishing: Curate an RSS feed and publish audio content with optimized descriptions.
